Corsi di Laurea Corsi di Laurea Magistrale Corsi di Laurea Magistrale
a Ciclo Unico
Scuola di Agraria e Medicina Veterinaria
FOREST SCIENCE - SCIENZE FORESTALI
Insegnamento
SOCIETAL MARKETING: FOREST CERTIFICATION AND OTHER TOOLS
AGO2045203, A.A. 2015/16

Informazioni valide per gli studenti immatricolati nell'A.A. 2014/15

Principali informazioni sull'insegnamento
Corso di studio Corso di laurea magistrale in
FOREST SCIENCE - SCIENZE FORESTALI
AV2091, ordinamento 2014/15, A.A. 2015/16
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Curriculum RESPONSIBLE PRODUCTION OF FOREST GOODS AND SERVICES [003LE]
Crediti formativi 6.0
Tipo di valutazione Voto
Denominazione inglese SOCIETAL MARKETING: FOREST CERTIFICATION AND OTHER TOOLS
Sito della struttura didattica http://www.unipd.it/corsi/corsi-di-laurea/corsi-di-laurea-magistrale/lauree-magistrali-agraria/scienze-forestali-e-ambie
Dipartimento di riferimento Dipartimento di Territorio e Sistemi Agro-Forestali (TeSAF)
Sito E-Learning https://elearning.unipd.it/scuolaamv/course/view.php?idnumber=2015-AV2091-003LE-2014-AGO2045203-N0
Obbligo di frequenza No
Lingua di erogazione INGLESE
Sede LEGNARO (PD)
Corso singolo È possibile iscriversi all'insegnamento come corso singolo
Corso a libera scelta È possibile utilizzare l'insegnamento come corso a libera scelta

Docenti
Responsabile DAVIDE MATTEO PETTENELLA AGR/01
Altri docenti MAURO MASIERO AGR/01

Dettaglio crediti formativi
Tipologia Ambito Disciplinare Settore Scientifico-Disciplinare Crediti
CARATTERIZZANTE Discipline economiche e giuridiche AGR/01 6.0

Modalità di erogazione
Periodo di erogazione Primo semestre
Anno di corso II Anno
Modalità di erogazione frontale

Organizzazione della didattica
Tipo ore Crediti Ore di
Corso
Ore Studio
Individuale
Turni
ESERCITAZIONE 3.0 24 51.0 Nessun turno
LEZIONE 3.0 24 51.0 Nessun turno

Calendario
Inizio attività didattiche 01/10/2015
Fine attività didattiche 28/01/2016

Commissioni d'esame
Commissione Dal Al Membri
2 Commissione a.a. 2016/17 01/12/2016 30/11/2017 PETTENELLA DAVIDE MATTEO (Presidente)
MASIERO MAURO (Membro Effettivo)
GATTO PAOLA (Supplente)
SECCO LAURA (Supplente)
1 Commissione A.A. 2015/16 01/12/2015 30/11/2016 PETTENELLA DAVIDE MATTEO (Presidente)
MASIERO MAURO (Membro Effettivo)
GATTO PAOLA (Supplente)
SECCO LAURA (Supplente)

Syllabus
Prerequisiti: No special pre-requirements requested. However, it would be useful to contemporarily follow or to have previously followed the course on “Social Responsibility by public and private organisations”.
Conoscenze e abilita' da acquisire: Competences acquired: (i) Understanding of past developments and recent trends of societal marketing and skills related to basic societal marketing concepts and tools, (ii) knowledge of key issues, instruments and methodologies of societal marketing, (iii) detailed knowledge of the most important environmental and social responsibility’s instruments, such as communication, auditing, reporting and accounting, with a focus on third party certification and labelling, (iv) capacity to formulate useful questions to companies’ managers, businessmen, public officials, etc. and discuss with them in order to analyse their companies’ case-studies, (v) ability to analyse case-studies and to use them in understanding theory and concepts and in identifying weaknesses and strengths, (vi) capacity to link global forest policy principles and initiatives to promote environmental and social values protection with operational instruments and projects to improve organisations’ market performances, internal organisational rules, image and reputation
Modalita' di esame: The students are required to pass a written examination (open-ended questions on main contents of the course). Those passing the written examination will be allowed to increase the mark by means of an oral examination (integration). The oral examination is based on the discussion of eventual weaknesses or missing answers in the previous written examination. Additional open-ended questions on the modules’ contents might be proposed only in order to reach "with honour" (cum laude) in the final mark. During the course, the students are required to prepare reports, PPT presentations and other documents as part of classrooms exercises and/or home assignments. Their active participation and quality of reports/documents presented are taken into consideration for final assessment of their performances.
Criteri di valutazione: The student's performances are assessed on the basis of: (a) level of acquired knowledge about concepts, issues and data which are presented and discussed during the course; (b) capacity to link learned concepts and data with the complexity of forest policy and market trends; (c) capacity of critical analysis and correctly expressing complex concepts.
The written examination counts 50% for final marking; active participation during the classroom activities and quality of reports/presentations prepared for classroom exercises during the course count for the remaining 50% of final marking. A premium mark (max 1%) is assigned to those students who regularly attend classroom lessons.
Contenuti: 1st ETCS: Fundamentals of Marketing, Societal marketing and strategic planning: the Marketing Mix: “4+2 P’s“); Market Segmentation and Differentiation; Introduction to the various instruments and initiatives for adopting and implementing environmental and social responsible behaviours, included legal and institutional tools such as the EU FLEGT.
2nd ETCS: Sustainable Forest Management standards (introduction to the concept of ‘standard’, typologies of standards (system-based vs. performance-based, process vs. product), standard setting process (including stakeholders consultation), links between standards and certification processes (first, second and third party certification); focus on the Forest Stewardship Council - FSC and the Programme for Endorsement of Forest Certification schemes - PEFC).
3rd and 4th ETCS: Certification systems to be applied in forestry (definition of independent & accredited cert., comparative analysis of FSC and PEFC certification about governance; audit and certification procedures; accreditation; labelling rules; communication strategies).
5th ETCS: Special topics – Additional information on certification for: smallholders (group certification and other tools), Non-wood forest products, energy biomass.
6th ETCS: All the above mentioned topics further explored by the students (working groups) by means of class-room exercises, case-studies analysis, specialised advanced seminars by experts, plenary discussions in classroom, additional readings, field trip to a certified forest and a certified wood processing company in Veneto region.
Attivita' di apprendimento previste e metodologie di insegnamento: Teaching and learning methods are based on presentations and analyses of the main subjects are carried out in classrooms sessions, with the support of exercises related to theory and case studies analysis. In addition, the teaching is supported by at least one visit at selected companies’ production sites and offices, where students have the opportunity to meet managers, businessmen, organisations’ staff, experts, etc. and directly discuss with them while also directly observing key-aspects of societal marketing (raw material suppliers’ selection, premium prices, etc). External experts might be invited for specialized seminars on operational procedures of certification (e.g. auditing techniques). The course is supported by e-learning materials on the Moodle platform of TESAF Department.
Eventuali indicazioni sui materiali di studio: Readings and additional material will be available within teaching material at: at: https://elearning.unipd.it/scuolaamv/

PPT presentations of the lectures (available as PDF file on Moodle).
PDF documents (scientific papers, research reports, books, etc.)available on-line (as PDF file on Moodle or directly on the Web) and/or at the central Library "Pietro Arduino" in Legnaro and/or other libraries of Padova University, as suggested step-by-step during the frontal lessons of the course.
Exercises and description of case-studies as presented and used in classroom activity.
Teaching materials will be available at: https://elearning.unipd.it/scuolaamv/
Testi di riferimento: