Insegnamento
SOCIETAL MARKETING: FOREST CERTIFICATION AND OTHER TOOLS
AGO2045203, A.A. 2016/17

Principali informazioni sull'insegnamento
Corso di studio Corso di laurea magistrale in
FOREST SCIENCE - SCIENZE FORESTALI
AV2091, ordinamento 2014/15, A.A. 2016/17
1126275
Curriculum RESPONSIBLE PRODUCTION OF FOREST GOODS AND SERVICES [003LE]
Crediti formativi 6.0
Denominazione inglese SOCIETAL MARKETING: FOREST CERTIFICATION AND OTHER TOOLS
Sito della struttura didattica http://www.agrariamedicinaveterinaria.unipd.it
Dipartimento di riferimento Dipartimento di Territorio e Sistemi Agro-Forestali (TeSAF)
Sito E-Learning https://elearning.unipd.it/scuolaamv/course/view.php?idnumber=2016-AV2091-003LE-2015-AGO2045203-N0
Obbligo di frequenza No
Lingua di erogazione INGLESE
Sede LEGNARO (PD)

Docenti
Responsabile DAVIDE MATTEO PETTENELLA AGR/01
Altri docenti MAURO MASIERO

Dettaglio crediti formativi
Tipologia Ambito Disciplinare Settore Scientifico-Disciplinare Crediti
CARATTERIZZANTE Discipline economiche e giuridiche AGR/01 6.0

Modalità di erogazione
Periodo di erogazione Primo semestre
Anno di corso II Anno
Modalità di erogazione frontale

Organizzazione della didattica
Tipo ore Crediti Ore di
Corso
Ore Studio
Individuale
Turni
ESERCITAZIONE 3.0 24 51.0 Nessun turno
LEZIONE 3.0 24 51.0 Nessun turno

Calendario
Inizio attività didattiche 01/10/2016
Fine attività didattiche 20/01/2017

Commissioni d'esame
Commissione Dal Al Membri
2 Commissione a.a. 2016/17 01/12/2016 30/11/2017 PETTENELLA DAVIDE MATTEO (Presidente)
MASIERO MAURO (Membro Effettivo)
GATTO PAOLA (Supplente)
SECCO LAURA (Supplente)
1 Commissione A.A. 2015/16 01/12/2015 30/11/2016 PETTENELLA DAVIDE MATTEO (Presidente)
MASIERO MAURO (Membro Effettivo)
GATTO PAOLA (Supplente)
SECCO LAURA (Supplente)

Syllabus
Prerequisiti: No prerequisites are requested (previous attendance to a course on forest policy and forest or environmental economics is advisable)
Conoscenze e abilita' da acquisire: The aim of the course is to introduce societal marketing concepts and provide students with an operational focus on standard and certification issues, with special reference to forest standards/certification both at the forest stage and along the forest-product supply-chain
Modalita' di esame: Written and oral exams.
The written exam is based on a series of open questions (normally 10 questions in total). The oral part is a 20 minutes discussion on the contents of the course, normally starting from issues emerging from the written exam (gaps, further information, examples, etc.). The oral exam can be passed in the same day of the written test. The validity of the written test is of one year.
Criteri di valutazione: The final mark is the weighted sum of 3 criteria:
- Active participation to the lessons and the marks of exercises done during classes (20%)
- Written test (40%)
- Oral exam (40%)
Contenuti: After introducing some general concepts related to societal marketing (rationale, origins, main tools and recent developments) the course addresses standards and certification as specific tools for implementing societal marketing strategies in the forestry sector.
In particular the course aims to deliver the following main contents:
• Rationale and key-concepts for societal marketing
• Standard goals, structure, contents and approaches, and certification procedures
• Main forest certification schemes/systems at international level and their specific features in terms of (i) general organisation, governance and standard setting, (ii) forest management requirements, (iii) chain of custody, and (iv) additional/special requirements (e.g. for small forest-holders)
• Auditing and reporting techniques, procedures and tools
Attivita' di apprendimento previste e metodologie di insegnamento: The course is structured into 6 main units:
• Fundamentals of Marketing, Societal marketing and strategic planning (Unit 1)
• Introduction to standards and certification with focus on forest certification standards (Unit 2)
• Forest certification standards: forest management (Unit 3)
• Forest certification standards: chain of custody and trademark use (Unit 4)
• Forest certification standards: special issues (small-holders, non-timber forest products, etc.) (Unit 5)
• Auditing and reporting (Unit 6)

Teaching methods include:
• Frontal lectures to present and discuss key-concepts and theoretical issues
• Classroom exercises (case studies, group-work, plenary discussions, etc.)
• Home assignments
• External experts who might be invited for specialized seminars
• Field visit to relevant forest areas/forest companies to see and discuss implementation of theoretical concepts addressed during classes
• Teaching materials used in class (slides) and additional readings and media made available through the e-learning Moodle platform of the School (see next points)
• A checklist with key-questions is made available to students to check their learning status
Eventuali indicazioni sui materiali di studio: The material used for the course is available to the students through the Moodle platform of the School at
https://elearning.unipd.it/scuolaamv/login/index.php

Papers and other learning material (videos, DBs, web sites, case studies, …) are made available in the Moodle platform of the course (https://elearning.unipd.it/scuolaamv/login/index.php).
Testi di riferimento: